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THE OFFICIAL ENERGY DRINK OF COFFEE AND CARS
Inspired by functional drinks from East Asia, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched Red Bull Energy Drink in Austria on April 1, 1987. A completely new product category was born – energy drinks.
Red Bull gives you wiiings
The original Red Bull Energy Drink. Giving wiiings to people and ideas since 1987.
Enjoy the taste of Red Bull Zero. Sweetened with monk fruit extract*.
*With other sweeteners
Red Bull sugar-free products combine the benefits of the original Red Bull Energy Drink and contain non-caloric sweeteners instead of sugar.
The Red Bull Summer Edition with the taste of citrus notes: zesty lime, tangy sudachi (a Japanese citrus fruit), and the subtle hint of pomelo.*
*artificially flavored
Giving Wiiings to People and Ideas.
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